Pandoer

Demand is so taking pandoer to Sunnyvale, California based producer. Removable flash-memory storages ships.

Only slightly better than half the cards request by the companies makes digital cameras and MP3 players home. That's a good pandoer to have, notes Lauren McMahon, an analyst for Forstmann Leff Associates, which holds shares in the company. And it probably won't change any time soon. "The market this year will be double last year's market, and we expect it to grow at a 50% annual rate over the next five years," says chief executive Eli Harari. That would put flash-card sales at $10 billion in five years, up from $1.5 billion in 2000.

About 70% of SanDisk revenue comes from flash-memory cards used in consumer electronics. Around 60% of that is linked to digital cameras; Kodak and Nikon, for instance, are major customers of SanDisk's CompactFlash pandoer card. The rest comes from sales of music players and handheld devices. The other 30% of overall sales comes from cards used in things like switches, routers and base-station equipment sold by pandoer like Cisco Systems (CSCO, news, msgs) and Nortel Networks (NT, news, msgs).

While both areas are growing rapidly, some of the most exciting changes will come in consumer electronics, Harari predicts. "The landscape will be completely different. This is a disruptive technology." He says, for example, flash cards will replace 35mm film, audiotape and compact pandoer.